Evolve New Zealand charms are designed to reflect our unique culture and spectacular landscapes. This highest quality 925 Sterling Silver collection features traditional cultural symbols and iconic kiwi designs. Each treasured design has a special meaning. Design Inspiration: The fish hook (Hei-Matua) was used by Maui to pull New Zealand up from the sea. It represents prosperity, abundance, fertility and strength. Hei-Matua are symbols of power and authority. Hooks are also good luck charms, particularly for those travelling over water.